Are you thinking about starting a blog? Or have you blogged for a few months now? There’s probably one big question on your mind, and that is this:
“How can I possibly stand out in a crowded niche?”
The hard truth is that every single niche is crowded. It’s saturated – over-saturated!
If you are to become a blogging entrepreneur, you face massive competition, and a vast ocean of noise that you must navigate to get your message seen (or heard).
Tracy and I remember the good ole days when it was easier to carve your way to a high-traffic blog just by writing a whole bunch of content.
But blogging was never easy. It has always been the most strategic, prolific, savvy bloggers with the right strategy, structure, and support who turn their passion into a full-time business.
And yet it’s still quite possible to build a massively successful blog in 2018.
When we tell people this, we sometimes hear: “Well, you guys started back in 2009 when it was easier, but how can I stand out in 2018?”
Well, same way we are! Yes, we got our start in 2009. But we’ve had to adapt and change, and we aren’t applying 2009 tactics in a 2018 world.
So here’s the thing – YOU can absolutely start a new blog today, and make a huge splash, and build a phenomenal income IF you get strategic about what you do.
Here’s how to stand out in a crowded niche:
1) Know Your Audience Intimately!
You’re not blogging to anybody and everybody. If you are, you’re doing it wrong!
Instead, you need to identify a hyper-specific group of people who can be rallied around a specific problem.
You can’t just be a travel blogger. Or a health blogger. You must identify a specific type of person. Perhaps RV travelers, or culinary travelers.
If you’re in health, you need to find a group of people who have similar values around food/diet/nutrition, and rally them around a particular problem or frustration.
Tracy and I went after the plant-based weight loss niche using green smoothies and raw/high-raw diet. We weren’t competing with massive competitors like Weight Watchers, or Atkins. Our tribe was motivated to lose weight with a specific diet.
Don’t just blog about weight loss. Find an angle.
You have to get hyper specific about who you want to serve, and how you will serve them (what problem/frustration will you solve)?
You need to hang out where your audience hangs out, read the things they read, and use the language they use in your own blog (and business).
2) Don’t Be Informational, Be Transformational
Long gone are the days when you could build a successful, profital blog based on information alone.
No longer can you hide behind in-depth, factual blog posts. No longer will readers be dazzled by the reams of information and knowledge that you give them through your blog, your e-books, and your programs.
Nobody cares about information anymore. It is cheap. It’s everywhere.
What your audience really needs is transformation.
Go ahead and write informative blog posts. But don’t sell information. Sell a solution that will get your audience from point A to point B.
Focus your mission not around being a seller of information – an infopreneur. Build your blog and your business around providing real transformation in people’s lives!
3) Develop Your Own Voice
Don’t just parrot what everyone else in your niche is saying or doing. You need to craft your message from a place of experience.
And rock the boat. Stir the pot. Say the outrageous opposite of conventional wisdom, and demonstrate that you know what you’re talking about.
Say what everyone in your niche is too scared to say. Do what they don’t have the guts to do.
Blow it up and blaze a new path. Be a leader, rather than one more desperate blogger on the Internet jockeying for attention.
4) It Still Takes A Lot of Work, And Time, And Sometimes Even Money
There are no overnight successes in the blogging world. Nobody takes a website from idea to six-figures in six months. And anybody who claims to have done this for sure isn’t telling you the honest-to-god full story.
(You CAN do this if you already have a massive following, or you have a massive ad budget.)
Yes, the Internet has changed a lot since the earlier, easier days of blogging. Marketing tactics have evolved. Algorithms have changed.
But many things have remained constant when it comes to gaining traction on the web:
The vast majority of people search Google to answer questions, solve problems, and get informed. This hasn’t changed, and won’t change for the foreseeable future.
Tons of people still follow and engage on social media, and through e-mail.
These two fundamental Internet behaviors remain exploited by writing valuable content that attracts people to your website, and then capturing these people by enticing them to join your tribe (either as an e-mail subscriber, or a social media follower).
If you put your content where a specific audience will find it, and you serve them with truth that resonates deeply with them, you are 90% of the way to turning them into your customer.
None of this has changed. But it still takes a LOT of work – smart, strategic work!
However, most bloggers out there do not do any of this effectively. They either have:
- Poorly written content that misses the mark as far as connecting to their readers pain/suffering.
- Their messaging is unfocused, so it falls flat and doesn’t spur readers to action.
- They try to go mainstream with their message to appeal to everybody.
- They focus too much on information, but not transformation.
- They suck at selling (because they are trying to sell rather than serve!)
- They don’t fully commit to building a business (blogging stays “on the side”)
5) Get Help!
Right now, you are either in one of two places:
1) You either haven’t started your blog yet, and you want to make sure you do everything right from day one so that you can quickly rise above the competition,
2) You’ve had your blog up and running for a little while now, but you’re not getting the traction that you hoped you would by this point.
If you’re crushing it, that’s awesome! But then you’re probably not worried about being in a crowded niche!
So however you find yourself in your business, and wanting to make sure that you break into your niche effectively, then let’s chat.
I will give you an hour of my time – absolutely free! We’ll talk about your blog, what obstacles you might face, and how to make your competition worry about being in the same niche as YOU!
Find out how you can rocket your blog beyond your competition by booking a free Blog Strategy Session with me today!
About Davy & Tracy
Hey there! We're Davy & Tracy Russell, the husband-and-wife team behind this website. We help trailblazers break through barriers so they can turn their passion into their life's work through entrepreneurship. How can we help you?